Wanting to revisit some air quote ads that you heard me share? see below!
What are "air quote ads?" When I started my podcast, I wanted to ensure engagement before pursuing partnerships. I wanted each partnership to be mutually beneficial and I knew I couldn't do that until I better understood my listeners, their interests and the customer experiences they were pulled towards.
I still wanted to break up my content like I hoped my episodes would be someday with paid ads, so I would ask my guests to share an experience or brand that was positive and I would do the same. And ah-ha, AIR QUOTE ADS were born because they were ads in the most organic form, but I wanted to be genuine with my listeners so they knew I was not being paid for them.
Soon after, I began to see my listeners engage with these ads because it wasn't the 100th time they heard an influencer talk about it, which was making them doubt the authenticity of the ad.
At this point, I decided that my partnerships going forward should only be ads that either my guest or myself feel genuinely pulled towards! Interested in seeing if you fall in that category?
I now have a full understanding of my listeners and readers, and with a background in marketing and business consulting, I can actually understand if a partnership with me is worth your business' time!